PROFILE
Meet Geeta, a seasoned expert in the realm of wellness entrepreneurship, renowned for her transformative approach in driving hotel spas to new heights of success. With over two decades of dedicated service in the wellness sector spanning across the United States and India, Geeta emerges as a distinguished senior executive who possesses comprehensive expertise and visionary leadership. Armed with a degree in Spa and Hospitality Management from the prestigious University of California, Irvine, she has honed her skills to perfection, embodying a multifaceted entrepreneurial profile. Geeta is the sole individual to have been trained and certified to train by Gloria Starr – leading etiquette coach. Gloria has worked along side the Obama administration at the White house amongst many of her other assignments. Geeta also represented India when she led the pilot program to mentor spa directors at the Global wellness committee.
EXPERIENCE AND JOURNEY
With a remarkable proficiency in training, Geeta specializes in imparting management and financial literacy skills, elevating hotel spas to contribute a significant 8-10% of annual hotel revenue —a coveted goal for every hotelier. Her passion lies in inspiring and mentoring spa directors and employees, nurturing a culture of holistic care and excellence. Geeta’s strategic acumen extends to ensuring spa directors comprehend key performance indicators (KPIs), fostering accountability and driving operational efficiency. Brand building is ingrained in her DNA, as evidenced by her instrumental role in crafting and nurturing the Sammoda brand, symbolizing a unique philosophy and vision.
At Identity Hospitality, Geeta’s expertise in management and marketing shines through, where she played pivotal roles in enhancing guest retention techniques and spearheading projects at esteemed establishments like The Pelican Hill, The Grand Del Mar, The Peninsula Hotel Chicago, One and Only San Jose Del Cabo, Montage Beverly Hills, Vdara Hotel and Spa Las Vegas, and Sammoda Spa Surat.
Geeta’s commitment to excellence and her holistic approach to wellness continues to redefine industry standards, making her an invaluable asset in the realm of spa management and entrepreneurship. Geeta has spearheaded initiatives in wellness menu engineering, crafting SOPs, and formulating HR policies to uphold industry standards. Apart from this she has also championed hospitality and wellness etiquette, and guest relations management, epitomizing ethical professionalism and business integrity.
HUMAN RESOURCES MANAGEMENT AND TRAINING
Crafting meticulous SOPs for recruitment, training, and termination policies, ensuring operational excellence and regulatory compliance.
- Implementing diverse hiring and retention strategies, fostering a culture of inclusivity and professional development.
- Inspiring and motivating teams to cultivate a nurturing workplace environment, fostering employee engagement and productivity.
- Customer Service and Communication
- Equipping personnel with effective communication skills tailored for various roles, enhancing guest interactions and satisfaction.
BUSINESS MANAGEMENT
- Devising strategies to address guest grievances swiftly and implementing robust recovery measures, bolstering brand reputation.
- Instilling confidence in guests through profound knowledge and personalized experiences, elevating customer loyalty and advocacy.
- Architecting compelling spa brands grounded in a robust business plan, distinct concept, and overarching philosophy.
MARKETING AND SALES
- Architecting comprehensive spa marketing plans, fortified by meticulous SWOT and SOAR analysis, to capitalize on market opportunities.
- Empowering service providers and support staff with cutting-edge sales techniques, leveraging digital marketing channels for heightened visibility.
- Mastering membership and guest retention techniques, ensuring sustained revenue growth and brand loyalty.
FINANCIAL MANAGEMENT
- Demonstrating a keen acumen in financial management, adept at interpreting financial statements and driving strategic decision-making.
- Orchestrating meticulous budgeting processes, optimizing cash flow management, and implementing efficient inventory control measures.
- Harnessing analytical prowess to evaluate booking techniques, membership programs, and software utilization, driving profitability and sustainability.
- Creating a Business Model
- Creating financial budgets for the fiscal year
In addition to her extensive skill set, Geeta possesses an unparalleled proficiency in longevity and slumber healing modalities, catering to the evolving demands of anti-aging and stress relief therapies. Her illustrious career highlights include spearheading the pilot program for the ‘Global Wellness Institute for spa directors in India’, focusing on revenue management strategies. With a proven track record of transformative leadership and unwavering dedication, Geeta continues to shape the future of the wellness industry, embodying the epitome of entrepreneurial excellence and innovation.